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NH health officials warn banning 'vaccine advertising' could cut federal funds, hamper outbreak response

House Executive Departments and Administration Committee · January 15, 2026

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Summary

DHHS and clinicians opposed HB 16‑16, saying its undefined ban on 'advertising' could prevent necessary education and outreach, endanger the federal Vaccines for Children grant (about $3.5M) and limit routine communications to providers and the public during outbreaks; the sponsor said she sought balanced public education.

Representative Barbara Comptois told the committee HB 16‑16 would prohibit state advertising of vaccines, arguing the state should not "advertise vaccines" or use taxpayer funds to promote private industry products. "I am not anti‑vaxx... I do not believe that the state of New Hampshire should be in the vaccine business," she said.

Agency concerns and federal funding: Megan Hetty, chief of the Bureau of Infectious Disease Control at DHHS, and State Epidemiologist Dr. Benjamin Chan testified in opposition. The department said the bill does not clearly distinguish "advertise" from routine education and communication and could prevent school districts, municipal health departments, and DHHS contractors from providing evidence‑based guidance. DHHS warned loss of up to $3.5 million in federal Vaccines for Children grant funding if the department cannot meet education and communication requirements.

Clinical testimony: Nurses and clinic directors said routine patient education (CDC information sheets and clinic notices) could be swept up by a broad ban and stressed that informed consent and outreach are core clinical duties. Public‑health groups warned the language is vague and urged clearer drafting that distinguishes promotion from public‑interest education.

Sponsor response: Comptois said she supports balanced presentation of facts—including side effects—and opposed using state resources to 'subsidize' industry advertising. Committee members asked for precise definitions and whether narrow drafting could protect outbreak communications.

Next steps: Committee members asked for clarified definitions that separate education from paid promotion and for DHHS to provide specifics about past billboard/contracted ads; no committee vote was recorded.