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Lowell officials and consultants unveil new city brand aiming to 'bridge' past and future
Summary
Consultants Fuse Ideas presented a new marketing brand for the City of Lowell emphasizing opportunity, heritage and a bridge motif; councilors asked for additional stakeholder outreach and the presenter said the city seal will remain for legal documents.
City officials on Jan. 20 heard a public presentation from Fuse Ideas on a proposed rebrand for Lowell designed to promote the city to visitors, investors and residents. The consultants described a research program that combined a 400‑person survey and about 30 stakeholder interviews to shape a platform they summarized as “Lowell, Massachusetts — where opportunity begins.”
The presentation, led by Fuse president Glenn Morgan, laid…
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