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Local Publishers and Rebuild Local News Back Advertising Tax Credit; DRA Flags Administrative Ambiguities
Summary
HB 14‑20 would create a three‑year tax credit (80% of qualifying local advertising up to $3,000) to steer ad dollars to New Hampshire news outlets. Supporters said the modest credit would bolster local journalism and the local ad ecosystem; DRA raised several technical and administrative concerns, including ambiguous cap language and likely need for appropriations or third‑party verification.
Representative Christine Perez introduced HB 14‑20, a proposal to create a limited advertising tax credit for New Hampshire small businesses that advertise with qualified local news outlets. The bill would allow eligible businesses to claim 80% of qualifying local advertising expenditures — up to $3,000 — and set an annual program cap (the draft referenced $5 million) with the program scheduled as a three‑year pilot.
Laurie Henson of Rebuild Local News and a slate of local publishers and editors told the committee the credit is a bi‑local approach: it returns advertising dollars to local outlets that in turn fund reporting…
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