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Experience Olympia & Beyond interim director outlines marketing push, flags mixed FIFA projections
Summary
Interim director Sean Stewart told the Thurston County Board the visitor economy brings roughly $572 million a year in direct spending and described targeted marketing, group-sales hiring and web-based 'GPT personalities' to support trip planning; staff also shared revised region-wide FIFA visitor projections.
Sean Stewart, interim director of Experience Olympia & Beyond, told the Thurston County Board of County Commissioners on Jan. 21 that sustaining the visitor economy is a priority during an executive transition and outlined a mix of marketing and sales initiatives aimed at keeping Thurston County competitive. "The visitor economy generates $572,000,000 in direct visitor spending annually in Thurston County," Stewart said, adding that tourism supports "over 4,000 direct jobs" and contributes about…
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