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Marketing plan: utility highlights customer-choice strategy, key accounts and rebate trends; city operates four public EV chargers
Summary
Staff presented the utility’s annual marketing plan focused on customer choice, key-account outreach and rebate programs; staff said the city operates four public EV chargers (two at Franklin Soccer Fields and two at Meredith Square Market) and currently has no plans for new city-operated charger sites.
Staff member Eric presented the Board of Lights and Water’s annual marketing and business development update on March 10, describing priorities in customer choice, economic development, and key-account retention. Eric said the utility focuses outreach on six high-traffic corridors in and around Cobb County and works with the city’s economic development staff to identify sites with power capacity for potential customers.
Laurie Herron was identified as the utility’s point person for the key-account program; staff said the top 25 customers account for about 22% of the utility’s revenues out of more than 42,000 customers. Eric highlighted recent and ongoing commercial projects that will increase load, citing Wellstar’s purple tower replacement and construction at KSU’s Marietta campus, and said staff are tracking rebates and energy-efficiency applications — electric water-heater and thermostat rebates are increasing while the residential low-flow toilet rebate has dropped due to program changes at the regional association.
During question-and-answer, board members asked about public chargers and accommodation for electric-vehicle drivers. Eric said the city operates four chargers (two at Franklin Soccer Fields and two at Meredith Square Market) and that additional charging has tended to come from commercial and private installations; staff said residential home chargers remain the most common charging method and there are currently no plans to add city-operated charger locations.
Eric also described ongoing work with IT to improve customer communications and noted staff are monitoring solar and EV adoption because widespread neighborhood adoption could eventually require distribution upgrades, although he said no immediate upgrades are necessary at current adoption rates.
No board action was taken on marketing items; members welcomed the new marketing representative introduced earlier in the meeting.
