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Board of Zoning Appeals denies oversized Citgo sign variance on Bluemound Road
Summary
The Milwaukee Board of Zoning Appeals voted 5–1 Jan. 15 to deny an 82‑square‑foot freestanding sign proposed at 195706 West Bluemound Road, ruling the proposal inconsistent with area‑plan aesthetics and city signage rules; the applicant may withdraw or reapply but may face a waiting period if denied.
The Milwaukee Board of Zoning Appeals voted 5–1 on Jan. 15 to deny a request for a freestanding gas‑station sign at 195706 West Bluemound Road that would have enlarged the existing display from the district’s 32‑square‑foot maximum to about 82 square feet.
The applicant, Bilal Amjit, told the board the existing sign and price digits are old and that a new Citgo‑branded sign with brighter numeric displays would help customers and improve safety. “I’ve been in this business for about 25 years,” Amjit said, arguing that better visibility and digital price digits would reduce driver confusion and help consumers…
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