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Council hears plans for activities committee sponsorships, community fundraising

Roanoke City Council · October 16, 2025
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Summary

Councilmember Green and committee chair Ashley outlined sponsorship packages and a plan to purchase reusable event equipment using sponsorship revenue. Committee reported roughly $5,000 in committed sponsorships and described tracking and safeguards for donated funds.

Councilmember Green and committee chair Ashley updated the Roanoke City Council on a newly active activities committee seeking sponsors and donations to support city events and projects.

The committee proposed a $1,500 sponsorship package that would include signage and a banner for one year; committee leaders said about $5,000 in sponsorships has already been committed. They suggested pooling sponsorship money toward purchases such as a bounce house to use for recurring events rather than renting each year. "In the long run, it's probably going to save us money because we wouldn't have to rent it," the committee said.

Council members asked about accountability and donor intent. Committee leaders said donations will be documented and handled through an activity community account managed by staff, with two people involved in collection and sign-off to avoid misuse. Council members recommended clear paper trails and that donors specify where their money should go; the committee said forms and recordkeeping are in place.

Planned activities mentioned included tournaments tied to concerts, community cleanups timed before summer events and a 5K run. Committee leaders said funds could be dedicated to specific projects (for example, arena repairs) if donors so request, and pledged to track and report contributions in the account ledger.