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Bossier City chamber reports big social-media growth for city tourism campaign, promises printed annual manual
Summary
Lisa Johnson, president of the Bossier City Chamber of Commerce, told the council the city-funded 'bBossier' campaign saw major social-media gains in 2025, citing about 2.5 million Facebook views and new TikTok engagement; she offered to provide more detailed business-level statistics on request.
Lisa Johnson, president of the Bossier City Chamber of Commerce, told the Bossier City Council on Jan. 6 that the chamber’s city‑funded bBossier campaign posted large gains in online engagement in 2025 and that a printed annual manual will return this year.
Johnson, who said the campaign is supported through hotel‑motel tax funding rather than general local tax dollars, highlighted platform…
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