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Council to trial Insight traffic‑data product after demonstration of speeds on US‑91
Summary
Staff presented a demonstration from Insight showing average and peak speeds on US‑91 and local streets; council accepted a one‑month free trial and will revisit the subscription decision with the new council in December/January.
Mantua — Council heard a demonstration from a traffic‑data vendor identified in the packet as Insight that maps traffic volume, minimum/maximum and average speeds by time of day and segment.
A staff presenter said Insight had already mapped Mantua for five months and can produce volume, average and peak speeds, plus collision counts for individual road segments. The presenter said the system tracks GPS‑equipped vehicles (model year roughly 2005 and newer) and "doesn't give any identifying information, doesn't give VIN numbers," which staff described as an aggregate, privacy‑preserving dataset useful for grant applications and targeted enforcement.
Council members asked technical and privacy questions and discussed how the data could support grant requests to UDOT or county safety funds for traffic calming and lane‑marking improvements on US‑91. The presenter said an introductory offer would give the town a one‑month free trial plus several months of historical data; the quoted annual subscription figure mentioned in the meeting was about $9,500.
Council agreed to accept the free one‑month trial and to schedule a Zoom Q&A with the vendor for the remaining council members in November. The council indicated that a formal purchasing decision would be revisited in December and that the new council could make a final decision in January if needed.
