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City marketing team reports 2025 recruitment reach and plans for targeted hiring in 2026
Summary
Marketing lead Paxton Powell told the commission the 2025 recruitment awareness campaign delivered about 1,000,000 impressions and reached roughly 400,000 unique users; the team plans continued streaming and social advertising plus targeted campaigns, a hiring-manager training and an entry-level fire recruitment push in 2026.
Paxton Powell presented the city’s 2025 recruitment-marketing recap and plans for 2026 at the Jan. 20 Civil Service Commission meeting.
Powell said the 2025 effort had two primary aims: an awareness strategy to keep the City of Spokane top-of-mind for job seekers and a direct-recruitment strategy for specific roles. "We had paid ads on Hulu, Spotify, and Instagram. Combined, we received over 1,000,000 impressions," Powell said, adding the campaign reached about 400,000 unique users who saw the ads an average of 2.42 times and generated roughly 11,000 clicks.
On dire…
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