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EDC launches online business-assistance application and proposes December "passport" to promote local shops
Summary
Staff reported the business-assistance grant application is now live through PermitPro and reminded ambassadors to promote it; the committee also discussed resurrecting a December 'passport' promotion to encourage local shopping and a downtown stroll tied to tree-lighting events.
EDC staff reported the town has published the business-assistance grant application online through PermitPro and updated the EDC webpage; staff asked ambassadors and committee members to help promote the grant to local businesses.
Laura described the town’s branding and wayfinding kickoff (consultant: Beta Group), noted a stakeholder meeting and a public session scheduled for December 2, and proposed resurrecting a month-long December "passport" program: participating businesses collect stamps or stickers from customers who visit or make a small purchase; collecting 10 stamps would make a customer eligible for raffle prizes. Committee members discussed logistics (whether purchase is required, a suggested $5 minimum used in prior years), distribution of passport cards, and staffing for raffles and promotion.
Members also discussed constraints on the holiday stroll (parking, sidewalk capacity, and short time window) and coordination with the recreation department (Jen Kirkland) and Rotary for the parade and tree-lighting events. Staff asked the ambassadors to reach out to businesses immediately because the holiday season and event dates are near. No formal committee vote was taken on the passport program; staff will return with a recommended plan and materials.
