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Frisco rolls out rail‑district gift card, digital match and marketing grants to aid downtown businesses
Summary
City staff announced Phase 2 rail‑district promotions: 4,000 blue and 2,000 copper gift cards (copper restricted from restaurant use), a digital gift card with a CDC match expiring Jan. 31, 2026, and a $3,000 advertising grant per business (apply by Nov.19). The measures aim to drive customers to non‑restaurant downtown businesses during construction.
Frisco staff on Oct. 21 outlined a multi‑pronged effort to support businesses in the Frisco Rail District as construction continues.
Rail district staff reported Phase 2 gift card inventory of 4,000 blue cards and 2,000 copper cards; staff said copper cards are color‑coded and restricted so they cannot be redeemed at restaurants, an effort to spread spending beyond eateries. The program includes a limited first‑come, first‑served distribution (staff noted an initial release quantity) and…
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