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Visit Frisco says city hit 8 million visitors in past year; regional events planned for FIFA draw
Summary
Visit Frisco staff told council Frisco recorded 8,000,000 visitors in the year and is coordinating watch parties and marketing for upcoming FIFA draw and World Cup events in the DFW area.
Visit Frisco staff reported to the City Council that Frisco reached a tourism milestone this year, recording 8,000,000 visitors — a figure staff said outpaced state averages. Visit Frisco noted coordinated monthly cross-department meetings to improve reporting and highlighted recent marketing activity, including regional advertising and digital campaigns for the Rail District.
Staff said the official DFW-area FIFA draw watch party will be held in Fort Worth at Billy Bob's and that FC Dallas plans a watch event at the National Soccer Hall of Fame; they also noted Councilmember Keating will attend an official national event in Washington, D.C. Council had no formal action on the report; the milestone will be included in monthly reporting to council.
