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Frisco residents urge more flexible relief as digital gift-card program shows early sales but low redemptions
Summary
Downtown business owners and residents told Frisco City Council the city's gift-card relief and marketing programs are helpful but limited, citing redemption timing and participation issues; staff reported $481,700 in digital gift-card sales and questions remain about further support for affected businesses.
Frisco residents and business advocates pressed the City Council on Nov. 18 to adjust relief efforts for downtown merchants still coping with Main Street construction. At citizen input, Scott Hoffner warned that the city's digital cards lack final expiration dates, meaning purchasers "may not be used for 2 more years," and urged more flexible uses for marketing and CDC grant funds to help businesses cover vendor debts.
City staff presented performance numbers that show strong buyer interest but sparse near-term redemption. Ben, a city staff member reporting on the Rail District…
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