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DDA approves targeted WXYZ media buy and $100K in support for restaurant week, including $50K BOGO program
Summary
The DDA approved reallocation of previously authorized media funds for a targeted WXYZChannel7 campaign to promote restaurant week, agreed to a $50,000 sponsorship for the Royal Oak Restaurant Association, and authorized a $50,000 BOGO (buy $50, get $50) promotion to boost restaurant redemptions.
The Downtown Development Authority voted Jan. 21 to reallocate part of an earlier media package to run a targeted WXYZChannel7 campaign and to support Royal Oak Restaurant Association programming for 2026.
Staff described the WXYZ package as a homepage takeover plus an e‑blast to ~50,000 subscribers and retargeting elements focused on restaurant week and…
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