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DDA reports strong Small Business Saturday gift-card sales and plans outreach to boost merchant redemptions
Royal Oak Downtown Development Authority · December 18, 2025
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Summary
The DDA reported more than $100,000 in gift-card sales during Small Business Saturday and said 80 merchants participate; staff will coach lower-redemption merchants and track redemptions to increase district-wide benefits.
At its Dec. 17 meeting, the Royal Oak DDA presented a post-event evaluation of Small Business Saturday, saying the DDA sold more than $100,000 in gift cards in under 12 hours and that many participating merchants recorded higher sales on that day.
Staff said about 80 merchants participate in the gift-card program but that redemptions are uneven: 27…
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