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Visit Mobile says 2025 tourism rose to 3.5 million visitors and $1.9 billion in spending

Mobile City Council · January 27, 2026

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Summary

Visit Mobile presented a 2025 tourism roadmap reporting about 3.5 million visitors, $1.9 billion in visitor spending and 23,000 tourism-related jobs; speakers highlighted returning cruise service and Amtrak Mardi Gras ridership.

David Clark of Visit Mobile presented the organization's 2025 results and 2026 roadmap, saying the destination welcomed about 3.5 million visitors in 2025 who spent approximately $1.9 billion, supporting roughly 23,000 tourism-related jobs.

Clark highlighted the return of full-time cruise service (Carnival Valor homeporting starting in May), an expanded cruise footprint including American Cruise Line itineraries, and Amtrak’s Mardi Gras passenger service, which reached about 60,000 riders in its first 4.5 months and is on track to exceed initial projections.

Council members thanked Visit Mobile and called for the roadmap to be made publicly available; Clark said the report is posted at mobile.org. The presentation emphasized the Tourism Improvement District renewal and public–private partnerships to market the city’s cultural, culinary and festival attractions.