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Committee advances bill to curb loud ads on streaming services after parent complaint
Summary
SB 96, authored by Sen. Umberg, would require advertisements on streaming platforms and podcasts to be kept at or near the ambient volume of surrounding content; the committee voted unanimously to advance the bill after a brief Q&A about technical implementation and interstate effects.
Sen. Umberg described SB 96 as inspired by a constituent, Samantha Keller, whose sleeping infant was awakened by an advertisement that played at a higher volume than program content. The sponsor said the measure applies to streaming content (including podcasts) and would require that ad volume be kept at the ambient level of the program to reduce startling…
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