Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Marketing And Outreach topic
No spam. Unsubscribe anytime.
Consultant reports rising online interest, groundbreakings for Holly Springs Town Center; suggests mayor-led updates and construction time-lapse
Summary
Clementine Creative presented marketing metrics showing growth in social followers, website visits and email engagement, highlighted recent groundbreakings for an amphitheater and City Hall, and recommended regular mayoral updates and a year-in-review video to maintain momentum into 2026.
Jennifer Nielsen of Clementine Creative updated the Downtown Development Authority on marketing and outreach for the Holly Springs Town Center, reporting growth across social channels and web engagement and outlining a communications plan for 2026.
Nielsen (Speaker 5) said the Town Center accounts for 3,294 social media followers, an 11% year-over-year increase, and that hollyspringstowncenter.com had generated 9,351 visitor sessions and a 113% increase in page views year-to-date. She said the email list has 605 subscribers with an open rate over 57%, and attributed much of the increased engagement to adding an events calendar that lists activities such as the food-truck alley and the Holly Springs Harmony concert series.
Nielsen highlighted recent milestones: a September groundbreaking for the amphitheater and a recent City Hall groundbreaking, both of which she said generated positive online reaction. To sustain interest going into 2026, she proposed a short year-in-review video featuring Mayor Shirley and quarterly updates from the mayor, ideally in video format. Board members suggested adding a time-lapse camera on the new parking garage to document construction progress; Nielsen agreed that time-lapse or live-webcam footage could make progress tangible to the public.
Speaker 3 also raised maintenance concerns about retaining walls and site appearance, asking staff to arrange cleaning. The transcript records the concern but does not include a recorded assignment or deadline for remediation.
Nielsen’s presentation focused on outreach metrics and communications strategy; no formal board action was taken on the marketing recommendations during the meeting.
