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Clay launches digital and outreach push to recruit families and simplify enrollment
Summary
The district's new communications team described a multi-pronged plan to use Apogee rooms, a refreshed website and targeted outreach to increase enrollment, surface career/CTE pathways and streamline registration.
The Clay County School District's newly formed community relations team presented a multi-year plan at the Jan. 27 workshop to sharpen the district's messaging, simplify enrollment and use teacher and school-level channels to increase family engagement.
Bridal Thomas, the district's chief communications and community engagement officer, described three priorities: digital excellence and brand storytelling (including a "Why I chose Clay" testimonial campaign), capturing…
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