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Heath EDC weighs digital marketing package to reintroduce town to regional developers
Summary
The board discussed a proposed three-month digital marketing package (about $13,500) from a regional outlet to reintroduce Heath as an outdoor-lifestyle community; members debated alternatives, website readiness and a phased testing approach before committing funds.
Unidentified Speaker 1 opened discussion on reigniting a marketing strategy to reintroduce Heath following the lifted moratorium and progress at the water plant. Justin (role/title not specified) described a digital three-month package offered by DCO/DCEO that would include run-of-site billboard ads, sponsored branded content and targeted email distribution to commercial real-estate audiences in the Dallas–Fort Worth market for a…
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