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Parks staff outline master-plan progress, signage and asset-inventory work
Summary
Staff told the Parks and Recreation Commission on Jan. 26 they have launched outreach and operational steps from the master plan, including a quarterly digital recreation guide, a signage/wayfinding standardization project, an asset inventory tied to preventive maintenance, and coordination with CVLink and sustainability on multimodal access and bike-rack deployment.
Staff presented a progress report on implementing the parks master plan, describing completed and in-progress items and next steps.
The department said it has launched a quarterly digital recreation guide and established a dedicated advertising budget to support outreach. Staff reported work on a multilingual marketing plan, social-media management (with an outside consultant), and a digital map that will highlight parks and trails.
On wayfinding and signage, staff said they are evaluating a citywide standardization to replace inconsistent park signage; that program will take multiple fiscal years to design and deploy. Commissioners emphasized that partner signage (for example, Blue Zones no-smoking signs) should be consistent with that program when feasible. The department also said it has begun an asset-inventory process that will feed a preventative-maintenance plan for parks and facilities.
Staff described coordination with CVLink to show multimodal access on park maps, and with the sustainability department on bike racks and waste management at parks. The presentation included operational updates on ActiveNet registration standardization and integration with Tyler Munis to improve revenue and expenditure tracking.
Commissioners asked about mechanisms to maintain trailhead kiosks and whether the items slated for the fiscal year will be completed; staff said most items are on track or will at least be started within the year. The department noted that park maintenance moved under Parks & Recreation from Public Works last spring and credited the transfer with improved ownership and responsiveness.
The presentation closed with a request for commissioner involvement on outreach and audits and an invitation to participate in park walks and public-art assessments.
"We've established a dedicated advertising budget," staff said, and noted ongoing work on consistency and operational readiness for the systemwide program.
