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Destination Muncie reports record innkeeper tax receipts and expanded marketing reach

Delaware County Commissioners · January 20, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Destination Muncie told commissioners it saw record innkeepers tax collections in 2025, increased web and social metrics, and a new 20‑year strategic plan; the commission holds roughly $1.7M in reserve and asked for three board reappointments to maintain full membership.

Jared Walls, president of Destination Muncie (Delaware County Travel and Tourism Commission), presented the commission’s 2025 highlights and strategic priorities.

Walls said 2025 produced a record for innkeeper tax collections (an 8% increase year‑over‑year) and that Destination Muncie diversified revenue by selling $50,000…

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