SFMTA says speed safety camera pilot goes live March 20; public asks for clearer signage and rules

San Francisco's transportation director told the agency board on March 20 that a citywide speed safety camera pilot will begin the week of March 20, with an initial warning period of about 60 days before citations are issued.

Director Kirschbaum framed the cameras as a safety tool rather than a revenue source: "This week is a major milestone. Starting on March 20, the first cameras are gonna go live," she said, adding that the program aims to change driver behavior and reduce serious injury and fatalities.

Staff said there will be about 33 pilot locations, and that the cameras will largely issue warnings during the 60'day education window. Kirschbaum added, "There will be large signage at each of the pilot locations indicating that there is a speed safety camera in place," and that any revenue will first cover camera costs and then fund traffic'calming investments.

Public response: Many members of the public who spoke during the director's report supported the safety goal but urged clearer notice and operational rules. Architect and planner Ramey Tan commended the cameras but asked for prominent signage and a shorter grace period: "Just like to add that we should have very clear, large signage where these cameras are located. People don't know the cameras are there. They get a surprise ticket." Staff reiterated the planned signage and the program'first approach of warnings and education.

Enforcement details cited by staff: During the warning period the system will educate drivers; after the window staff said very high speeds (more than 15 mph over the posted limit) would receive immediate citations even during the warning phase. Staff compared results from other cities, citing New York City's program where speeding instances fell sharply after camera deployment.

Why it matters: The cameras are the first in the state with the program described as citywide and coordinated with partner cities; the pilot and its public education campaign were presented as part of a larger street safety toolbox. Public concern focused on signage, data access for crash victims, and privacy; staff committed to prominent signage and outreach.

Next steps: Staff will proceed with the launch and public education campaign. Board members asked staff to return with any implementation details that require board actions; a separate public communications web page was requested by commenters so the public can review locations and program rules.