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Experience CU outlines 2027 strategy, credits tourism with $666.9 million in visitor spending
Summary
Jane Deluis, director of Experience CU, told the Urbana City Council the region’s 2023–24 tourism metrics show stronger visitor spending, job growth and local tax receipts and detailed initiatives including an African American Heritage Trail installation and Accessible CU outreach.
Jane Deluis, director of Experience CU, presented the tourism agency’s Destination 2027 strategic plan to the Urbana City Council on Oct. 14, saying the regional visitor economy produced $666,900,000 in spending over the past year, supported 5,033 jobs and generated $19,300,000 in local tax receipts. “We like to think of ourselves as destination champions in promoting a welcoming destination for residents and visitors alike,” Deluis said.
The presentation told council members that payroll tied to tourism reached $172,700,000 (an increase of about 2%), and that the region’s hotel tax receipts rose about 12% after the…
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