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Commissioners praise local pitch but flag cost as Fayetteville narrows PR choices
Summary
Experience Fayetteville commissioners heard pitches from two PR finalists — local AM Group and regional c plus c — and signaled a preference for the local team while asking staff to negotiate price and scope to fit the $80,000 PR budget for FY26.
Experience Fayetteville commissioners spent a large portion of their Oct. 27 retreat hearing two public‑relations pitches intended to shape the destination’s earned‑media strategy ahead of a crucial 2026 bond cycle.
AM Group — presenting from Durango — framed itself as a local, boots‑on‑the‑ground agency rooted in Northwest Arkansas. Cofounders Mary and Andrea told the commission they would lead the account hands‑on and use in‑market relationships and influencer stays to lift Fayetteville into regional and national outlets. “You’ll be our big fish,” Andrea said, describing how AM Group would prioritize the city’s…
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