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Fayetteville commissioners approve three‑year Zartico contract for visitor tracking and media attribution
Summary
The AMP Commission authorized the CEO to sign a three‑year agreement with Zartico for mobile tracking and media attribution services, citing improved spend and short‑term rental data to better target marketing dollars; staff is negotiating possible recovery of roughly $22,000 from the outgoing vendor.
The Fayetteville AMP Commission authorized the CEO Dec. 15 to enter a three‑year contract with Zartico for mobile tracking and media attribution software, a tool staff said will provide spend data, short‑term rental tracking and media‑attribution metrics that were not available from the current vendor.
Ryan told commissioners Zartico was…
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