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Consultant outlines eight strategic themes, cites 421-household survey in Iowa City comprehensive plan update
Summary
Confluence principal Christopher Shires told the City Council and Planning & Zoning Commission that robust public engagement and a statistically valid ETC survey (421 responses, 95% confidence) informed eight strategic themes — with housing, resiliency and placemaking rising as priorities — and said drafting will proceed with advisory review and public checks before finalization.
Christopher Shires, principal with Confluence, told the City of Iowa City work session on Oct. 21 that the city’s comprehensive plan update is moving into the drafting phase after extensive public engagement and a statistically valid household survey.
Shires said the outreach included stakeholder interviews (about 75 solicited, 38 completed), neighborhood meetings, pop‑up events, charrettes, and an online engagement portal, plus broad marketing and materials translated for multiple languages, including Arabic and Spanish. He said ETC (Kansas City) completed 421 randomized household surveys, producing results the consultant described as reliable at a 95% confidence level with a…
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