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Council hears public opposition to proposed ASOZ expansion and digital signs on Masonic Temple
Summary
Caruso asked to expand the Advertising Signage Overlay Zone downtown and install two digital wall signs on the Masonic Temple. Staff recommended the zone text/map amendments and development agreement; neighbors raised historic preservation, light pollution and surveillance concerns. Council introduced related ordinances for later adoption.
Caruso representatives and city planning staff presented a proposal to expand the Advertising Signage Overlay Zone (ASOZ) to include 230–238 S. Brand Boulevard and to authorize two non‑accessory digital wall signs on the restored Masonic Temple.
The proposal would add an ASOZ wall‑sign definition and a development agreement that includes annual public‑benefit payments and a phased amortization structure. Senior VP Chris Robertson said Caruso has been “part of this community now for about 2 decades” and described prior investments and ongoing revenue sharing with the city; he told council the company has…
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