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Public Arts commission plans larger push for Art Around Town, to pair January ad with CAFE listings
Summary
The commission agreed to expand promotion for Art Around Town by preparing paid ads (January and April), improving exhibit photos and printed maps, and using CAFE listings and targeted outreach to regional art outlets and universities; no formal approvals beyond routine budget acknowledgments were recorded.
The Public Arts Commission discussed an expanded marketing plan for Art Around Town, agreeing to a two‑phase promotion that pairs a paid January quarter‑page ad with CAFE online listings and a second ad in spring.
Commission members said better photography and an updated printed map are priorities. “Some of the photos were just really bad, and they were submitted by the artists,” said Speaker 3, who proposed front‑loading coverage to generate higher‑quality press features and recommended a walking tour in May if weather permits.
Members debated the role of QR codes and whether to host a QR link on the town website or point visitors directly to CAFE. Speaker 2 noted print constraints: a quarter‑page ad could make a QR code too small for some phone cameras to scan. The commission asked Speaker 3 to prepare two ad versions—one for January to direct readers to CAFE and a second for April to promote the upcoming event.
The group discussed distribution channels beyond local newspapers, naming the Aspen Times, Post Independent, Soper Sun, Vail Daily and regional public radio as targets. The commission also identified arts platforms such as artworkarchive, CODAworx and the International Sculpture Center as possible paid or fee‑based listings to broaden reach.
Commissioners assigned outreach tasks: newspapers and radio pitches would be handled by Speaker 1; Speaker 3 will prepare ad art and timing; Speaker 2 offered to contact Spoken Blossom and other regional outlets. The commission noted limited town social‑media amplification for routine posts but confirmed a sponsored CAFE post is running at about $25 per week to increase visibility.
Members also discussed outreach to university art departments (Colorado Mesa, CU, CSU, DU) and whether to include student work. Some members expressed concern about asking students to exhibit without stipend, while others said exhibition exposure could benefit student portfolios. The commission did not set a final policy on student participation at this meeting.
The commission closed the discussion by affirming the outreach plan and asking members to return with ad sizes, pricing and a finalized timeline at the next meeting.
