Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Strategic Plan topic
No spam. Unsubscribe anytime.
Clawson DDA sets implementation timelines for strategic plan; moves on website, parking signs and volunteer card ideas
Summary
Board members advanced a strategic plan with lead assignments and accelerated timelines for many goals (targeting 2026–2027 for several items), approved moving forward on website hosting and sign replacements, and discussed a volunteer 'Clawson card' incentive planned for 2027.
The Clawson DDA reviewed a draft strategic plan and began assigning leads and realistic timelines for implementation across six goal areas.
Speaker 2 presented the draft and recommended many tasks be completed sooner than the plan's original 2030 horizon, with several deliverables moved into 2026–2027. "Most of my suggestions would be between the '26 and '27 year," Speaker 2 said, listing items such as defining organizational goals and job descriptions, improving board attendance procedures, strengthening business engagement and redesigning the DDA website.
Board members proposed committees and liaisons as leads for individual goals and discussed tying success indicators to bylaw updates and organizational benchmarks. The plan includes establishing a consistent communications calendar, distributing quarterly board surveys and improving volunteer recruitment and retention.
Operational items associated with the plan drew votes. The board approved moving forward with replacement of approximately 40 short-term parking signs after discussing cost-sharing with the chamber and city; the administration had presented estimates and asked for a not-to-exceed budget. Speaker 2 also proposed moving the DDA website to Revise, a vendor used by the city, with a not-to-exceed annual hosting/migration price of $600; the board signaled support to proceed at that price point.
The plan further outlined a proposed Clawson card to recruit volunteers and offer participating-business discounts; Speaker 2 said a pilot focused on volunteers could launch in 2027 with the option to expand later. Members discussed operational limits for discounts and the need to document participating-business rules.
The board asked staff to produce a final draft of the strategic plan with assigned leads and timelines for review and to return recommended next steps for the website, signage and volunteer program.
