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Miami Lakes EDC forms Main Street Live subcommittee, approves contingent marketing funding
Summary
The Economic Development Committee voted to form a Main Street Live subcommittee and approved allocating $500 per remaining Main Street Live event contingent on the subcommittee raising an additional $500 per event for paid online campaigns, aiming for a $1,000 paid-advertising target per show.
The Miami Lakes Economic Development Committee voted on Jan. 29 to form a joint subcommittee to organize Main Street Live and to commit limited marketing funds to boost attendance. The committee agreed to allocate $500 from its marketing budget for each remaining Main Street Live event in 2026, contingent on the subcommittee generating at least an additional $500 per event for paid online campaigns.
Committee members said the event’s current execution has failed to draw sufficient outside attendance and that better coordination, targeted paid advertising and merchant engagement are needed. “It’s just going…
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