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Miami Lakes EDC forms Main Street Live subcommittee, approves contingent marketing funding
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Summary
The Economic Development Committee voted to form a Main Street Live subcommittee and approved allocating $500 per remaining Main Street Live event contingent on the subcommittee raising an additional $500 per event for paid online campaigns, aiming for a $1,000 paid-advertising target per show.
The Miami Lakes Economic Development Committee voted on Jan. 29 to form a joint subcommittee to organize Main Street Live and to commit limited marketing funds to boost attendance. The committee agreed to allocate $500 from its marketing budget for each remaining Main Street Live event in 2026, contingent on the subcommittee generating at least an additional $500 per event for paid online campaigns.
Committee members said the event’s current execution has failed to draw sufficient outside attendance and that better coordination, targeted paid advertising and merchant engagement are needed. “It’s just going to fade, and we’ll have to spend, I don’t know, $30,000 for the city, in all the events,” said Speaker 3, arguing the committee should focus on attracting audiences before increasing production costs.
The motion to create the subcommittee and the contingent funding mechanism was moved from the floor and carried by voice vote. The motion’s text, read during the meeting, stated the allocation would be $500 per event for the Economic Development Committee’s portion, contingent upon the Main Street Live subcommittee generating an additional $500 minimum per event so that $1,000 would be earmarked for paid campaigns.
Members said funding would come from the committee’s marketing/miscellaneous budget lines and that the committee would seek contributions from other local groups, including Cultural Affairs, Public Safety, the Town’s Chamber partners, and merchant sponsors. Speaker 2 said the Greater Miami Chamber membership offers outreach tools that may help attract visitors and sponsors.
The committee scheduled the first subcommittee meeting for Tuesday, Feb. 3, at 6:30 p.m. and said it would invite the Chamber of Commerce and merchant representatives. The subcommittee is charged with producing a concrete advertising plan and outreach commitments before funding flows.
During public comment, Kimberly, a resident, urged the committee to involve local vendors and to consider an ambassador program to boost attendance: “I would love to see ... our events ... sell out and people even from outside of Miami Lakes to attend our events,” she said.
The committee recorded the motion and noted that the vote was carried by voice; meeting minutes will show the formal motion language and the recorded outcome. Next steps include the Feb. 3 subcommittee meeting and a subcommittee report with specific advertising plans and partner commitments.
