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Lodi council gives consent for county‑led winery business improvement district after extensive public comment
Summary
The Lodi City Council voted Nov. 5 to consent to San Joaquin County’s proposed Lodi Winery Business Improvement District, which would assess Type 02 wineries 1.5% of gross direct‑to‑consumer sales to fund collective marketing. Council added language urging county attention to governance representation and scope.
The Lodi City Council on Nov. 5 approved a resolution consenting to San Joaquin County’s proposed Lodi Winery Business Improvement District (LWBID), a five‑year special assessment district that would levy a 1.5% assessment on gross direct‑to‑consumer sales by qualifying wineries within the district.
The district, as presented by consultant Gina Reed of Civitas and winery representatives, would be collected by a third‑party (HDL) and administered by a yet‑to‑be‑formed nonprofit governed by paying wineries. Stewart Spencer, representing the winery group, told the council the petition process exceeded the legal threshold: "the weighted majority was about 70%" in favor, allowing hearings to proceed at the Board of Supervisors.
Why it matters: the assessment is intended to create a stable revenue stream for…
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