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Lodi PIO outlines social media growth and calls for a formal plan; council presses for Spanish translations and coordination
Summary
The city’s public information officer and marketing consultant reported growth on Facebook and Instagram, described goals for 2026 and urged cross‑department coordination; councilmembers recommended creating a formal social media plan and expanding Spanish translations.
Nancy Soraya, the City of Lodi’s public information officer, and consultant Bailey Caswell presented the council with an update on the city’s communications and social media strategy on Jan. 27.
Soraya said the city has formalized a public information function with a full‑time PIO and that the office uses a five‑pillar approach to guide communications: speed and relevance in the news cycle, public education and awareness, community engagement, consistent branding and…
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