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Riverview council weighs $5,000 annual marketing contract with Destination Downriver
Summary
Councilors discussed a proposed annual $5,000 contract with Destination Downriver to market Riverview to wider Downriver and out-of-state visitors, asked for measurable deliverables and alternatives, and left the item for further study.
Speaker 1 introduced a proposal to contract with Destination Downriver to promote Riverview and the larger Downriver area, saying, “It’s it’s it’ll be an annual contract, $5,000 a year,” and asked council whether they wanted to pursue it.
The speaker argued the group’s statewide audience could help support long‑term goals such as new housing and the Bonner Group visioning work, and noted local attractions — including Young Patriots Park and the municipal golf course — as likely promotion targets. He said marketing would not decide development outcomes but could “leverage what we’re already doing.”
Council members pressed for measurable outcomes. Speaker 3 asked about Destination Downriver’s website traffic and reach; Speaker 1 said he did not have the numbers available and recommended the city require Destination Downriver to provide data on how many “touches” and placements the group would deliver. Alternatives were raised: Speaker 4 proposed boosting social posts, contracting content creators for smaller fees, or engaging high‑school students via internships or scholarships as lower‑cost options.
Speakers acknowledged limited in‑house capacity. Several members noted reduced staff and suggested the city could reallocate some communications work in the short term. Speaker 2 said the $5,000 line has been budgeted in prior years but spending it would require a budget amendment; council asked staff to provide a breakdown of contractual and extra work and to gather pricing and performance information.
The council did not vote. Members agreed to collect additional information — reach metrics, deliverables and pricing — and to revisit the proposal at a future agenda.
