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New Main Street director outlines priorities: FIT assessment, fundraising and downtown inventory
Summary
Kristin Johnson, recently hired DDA Main Street director, summarized three weeks of orientation, said she will apply for a FIT (First Impressions Tourism) assessment, is updating the donor and event lists, and plans volunteer recruitment and business-recruitment materials for 2026.
Kristin Johnson, the DDA’s newly introduced Main Street director, used her first substantive report to outline priorities for downtown development and outreach.
"I've been in this position, like, with 3 weeks, I think, maybe," Johnson said, describing outreach to city staff, Main Street board members and downtown merchants. She summarized professional development,…
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