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Murray unveils 'Love Murray' campaign to promote museum, armory and theater
Summary
City marketing staff previewed 'Love, Murray', a low-budget outreach and placemaking campaign centered on the Murray Museum, Armory and Theater, with ribbon-cuttings set for May 2 and June 2 and community partners including Intermountain Health and Murray School District.
Erica Brown, the city's marketing lead, presented the "Love, Murray" marketing campaign that will combine a visual identity, street banners, a dedicated website (lovemurray.com) and temporary public art activations to highlight the Murray Museum, Armory and Theater. Brown said the campaign aims to "make Murray Museum, Murray Armory, and Murray Theater successful" and to increase resident engagement with cultural assets (presentation summarized from SEG 668'SEG 707).
Brown said the museum will host a ribbon-cutting on May 2 and the restored armory will open June 2 with the Army 203rd Band scheduled to perform; the theater will host a live taping of ABC'affiliate Good Things Utah on July 3, with re-airing on July 4. Community partners cited by Brown include Intermountain Health (financial support pledged), Murray Youth Council, Murray School District and the Murray Chamber of Commerce (SEG 723'SEG 731, SEG 842'SEG 943).
Ideas described in the presentation included geocaching-linked enamel pins, temporary murals and a handprint wall, pop-up art, crosswalk painting and a "Love Murray" lock campaign for a limited fence installation at the armory. Brown said the campaign has a small city budget and will rely heavily on partners and volunteer contributions; the Parks & Recreation advisory board reviewed and supported related proposals (SEG 1160'SEG 1172, SEG 1210'SEG 1260).
Council members asked about timing, artist compensation and map inclusions; Brown said staff would follow up with each council member and could update calendars for ribbon-cuttings and events. No formal vote was required for the presentation.
