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Visit Sarasota County highlights FY26 marketing strategy, trademarks and new data investments
Summary
Visit Sarasota County told the Sarasota Board of County Commissioners it will continue targeted marketing to attract visitors, remote workers and arts audiences, citing a FY26 paid‑media plan, trademarked relocation/arts taglines and a county‑funded visitor‑data platform.
Erin Duggan, a senior leader with Visit Sarasota County, told the Board of County Commissioners on Aug. 22 that the tourism marketing group will press forward with targeted campaigns in fiscal year 2026 to drive visitor stays, attract remote workers and support arts tourism. "Visibility isn't a coincidence. It's a budget," Duggan said, describing a strategy that prioritizes measurable returns such as room nights and sales‑tax receipts.
Duggan summarized VSC's position as a 501(c)(6) public‑private partnership that must match roughly 10% of county funds with private sector contributions. She…
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