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Council sends Foodzilla and food-truck impacts to economic development ad hoc, requests website analytics
Summary
Following complaints from brick-and-mortar merchants about lost sales during Foodzilla events, the San Fernando council referred the matter to the economic development ad hoc and requested Discover San Fernando/MyValleyPass website and social-media analytics to gauge event-driven benefits.
Council Member Marcello Solorio opened a discussion about food-truck events (branded as Foodzilla) after receiving mixed feedback from restaurants that some reported reduced sales during the events while others said the gatherings drove foot traffic.
Solorio asked staff to collect feedback from nearby businesses…
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