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Guide Studio presents wayfinding plan for Allegan; council gets bid-ready designs

Allegan City Council · February 11, 2025

Summary

Consultant Guide Studio presented a multi-tier wayfinding sign program — citywide, downtown, riverfront — with design families, sign hierarchy and recommended phased implementation; staff said parking signs would likely be bid first and the team will ground‑truth locations before going out to bid.

Allegan — Guide Studio presented the city’s wayfinding design development on Feb. 10, outlining a three‑family sign program (citywide, downtown, riverfront), prioritized destinations, pedestrian and vehicular sign types, and a recommended phased implementation plan.

Erica of Guide Studio summarized the process (discovery, steering committee workshops, driving/walking tours and schematic design) and said the deliverable will include bid documents so the city can procure signage in phases. "We have a citywide program, a downtown program, and then a riverfront program," Erica said, and recommended beginning with parking identification signs to direct visitors into downtown and then deploying downtown pedestrian signs and riverfront kiosks in subsequent phases.

Council discussed numbering parking lots versus using generic parking signage and whether to prioritize gateway signage or practical directional signs; staff said they expect to include parking-lot signage in this year’s budget and will return with bid documents after ground‑truthing locations.

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