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San Benito County tourism panel votes to seek Board workshop on countywide wayfinding signs
Summary
The Tourism Advisory Committee voted unanimously to ask the Board of Supervisors to schedule a workshop exploring phased wayfinding and a possible Pinnacles monument, including funding, stakeholder involvement, and design options.
The San Benito County Tourism Advisory Committee voted unanimously Jan. 28 to recommend that the Board of Supervisors host a workshop to develop a countywide wayfinding and signage strategy focused on drawing visitors to Pinnacles National Park and other local attractions.
Committee members described three core signage goals: capture visitors passing on major routes, help visitors discover nearby attractions once off the highway, and retain them longer in-county. Chair (Speaker 1) opened the discussion by proposing a combination approach — a centerpiece monument for the Pinnacles and consistent directional signs on major…
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