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Riverside approves one‑year pilot rewards program to boost local small businesses
Summary
The Riverside City Council unanimously approved a one‑year pilot that would give shoppers points redeemable at participating independent businesses via a private app, with a proposed prize fund up to $500,000. Council and residents pressed staff for clearer reporting, data‑privacy protections and fiscal safeguards.
Riverside’s City Council on Dec. 9 voted to approve a one‑year pilot rewards program intended to drive spending at local small businesses using a private Bluetooth/app platform.
Staff presentations led by Maran Evans, identified in the meeting as director of development, described how residents would take a photo of receipts or use an app to earn points redeemable at participating independent businesses. The city’s proposed participation criteria, staff said, would limit eligibility to…
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