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Council previews new website, plans recruitment and communications committee
Summary
State Council members reviewed a newly launched, mobile-ready website built by ETS, recommended adding an 'Apply to Serve' call-to-action, discussed SEO and QA, and proposed a communications committee to vet time-sensitive content and support member recruitment.
Members of the State Council on Mental Health received a demonstration of a new council website and discussed features intended to increase public engagement and streamline member recruitment.
Luis Salmi of ETS presented the site’s new look, mobile-ready pages for meetings, agendas, minutes and recordings, a members section awaiting photos, and a YouTube channel integration for uploading meeting recordings. The site was noted as launched recently; Luis said ETS completed development in roughly three to four weeks and planned quality assurance and link checks.
Council members urged several additions to improve outreach: a prominent “Apply to Serve” button or front‑page call-to-action to reduce the need to dig for application materials; a recruitment brochure or membership guide for prospective applicants; and a contact-management plan so staff can triage incoming public messages. One member suggested a visible tab that explains commitment expectations (time, roles) to help prospective volunteers evaluate fit before applying.
Members also discussed search-engine optimization and content strategy. ETS said the site is “SEO ready” with plugins and alt-text support but additional paid tools or ongoing content (e.g., a blog or news posts) would be needed to increase traffic. Staff said they will submit ETS tickets for broken links discovered during QA and plan training so council staff can update content directly.
The council agreed to place a discussion about forming a communications committee on the next agenda to provide oversight on timely postings and outreach tools. No formal vote was taken on site changes at this meeting; staff were tasked with follow-up and tracking of QA tickets and site updates.
