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Riverbank approves $115,000 contract with JPW Communications for engagement strategy
Summary
Council approved a consultant services agreement with JPW Communications to prepare a community engagement strategy and communications plan (estimated $115,008.20, 18-week timeline). JPW emphasized data-driven, multilingual outreach and training; council approved the contract 5-0.
City staff recommended awarding a consultant services agreement to JPW Communications to develop a community engagement strategy and communications plan to guide both external and internal city communications. The contract, covering audit, stakeholder engagement, messaging, tools, training, and evaluation over an approximately 18-week timeline, was presented with an estimated total of about $115,008.20.
Jenny Windle, founder of JPW Communications, described the firm’s government-focused approach and said the effort will include an audit, one-on-one interviews, inclusive multilingual outreach, messaging platforms, and hands-on training for staff and elected officials. "Plans are nothing and planning is everything," Windle said, emphasizing that the process yields actionable tools and measurement systems rather than a shelf document.
Council members who participated in the selection process noted JPW’s experience with similar-sized California cities and its focus on meeting residents where they are. The council approved the agreement by roll call vote 5-0; staff will begin meetings with the consultant and bring progress back to council per the contract timeline.
