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Tyson Events Center reports strong 2025 attendance, seeks marketing support to attract bigger tours
Summary
Tyson Events Center managers reported 97 events in 2025, highlighted several high‑grossing shows and facility upgrades, and asked council to consider modest marketing/promoter incentives to secure larger touring acts that draw regional audiences.
Managers of the Tyson Events Center, Orpheum Theater and Sioux City Convention Center updated the council on operations and programming on Monday, reporting 97 events in calendar year 2025 and several high‑attendance shows.
"We did 97 events in calendar year 2025," Chad Smith, general manager of the venues, told council members. He and Nick Palmayati, senior director of booking and marketing, highlighted…
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