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Starlux launches new Taipei'Phoenix service with U.S. airline partners

City of Phoenix Economic Development and the Arts Subcommittee · January 27, 2026

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Summary

Starlux Airlines marked the launch of nonstop service between Taipei and Phoenix at a local ceremony attended by U.S. airline partners and city officials; Alaska Airlines and American Airlines executives highlighted the route's value to travelers and partners.

Starlux Airlines held an inaugural ceremony in Phoenix to mark the start of nonstop service connecting Taipei and Phoenix, with executives from Alaska Airlines and American Airlines joining the celebration.

At the event, Alex Judson, managing director of partnerships and international at Alaska Airlines, said Alaska's partnership with Starlux began in April 2023 and praised the carrier's “next level travel experience,” citing guest survey comments and the airline's SkyTrax five'star rating. Jeff Ogar, head of airline partnerships at American Airlines, called Starlux's product "first class" and emphasized that the partnership brings Phoenix travelers greater access to Taipei and other Asian destinations.

Starlux President and Chief Executive Officer Glenn Chai said the flight strengthens business and tourism ties between Phoenix and Taiwan, and thanked partners and local hosts for support. A city official at the podium noted the airport's most recent economic impact study and said international flights contribute more than $3,400,000,000 annually to the local economy and that this new service is expected to generate more than $170,000,000 statewide each year.

The ceremony included introductions of local and industry partners on stage, including Visit Phoenix and the Greater Phoenix Economic Council, and closed with a ribbon cutting. Organizers said the new route will expand connections from Phoenix to Starlux's broader Asia network through partner feed and interline arrangements.

The event organizers emphasized service quality and partnership rather than announcing specific new schedules or fare changes; attendees were invited to the ribbon cutting and other reception activities following formal remarks.