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Pulaski County tourism advisers review Travel Indiana/Bridal Indiana ad proposal as budget questions linger
Summary
Travel Indiana representative Amy DeWong described a print-led advertising package and digital add-ons for Pulaski County, citing circulation and newsletter metrics; committee members discussed creative options, QR tracking and the available $40,000 RPA budget but could not adopt funding without a quorum.
Pulaski County tourism advisers heard a presentation from Amy DeWong of Travel Indiana and Bridal Indiana on a proposed advertising package and digital outreach Tuesday, but members took no formal votes because the meeting lacked a quorum.
DeWong said the magazine prints about 30,000 copies per issue with statewide distribution and a digital flipbook, and described supplementary digital products. "We have a weekly newsletter that goes out to 7,500 subscribers," she said, adding the newsletter posts an "open rate of, like, 37%." She also cited audience research the publication commissioned, saying about "85% of our readers have…
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