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Colfax County approves multiple lodgers-tax promotions, tables one ad request
Summary
The commission approved radio advertising renewals with KRTN and Phillips Broadcasting, deferred an Enchanted Outpost magazine ad pending samples, and debated support for the Charcoal Burner Race before approving non-promotional porta-potty funding.
Colfax County commissioners approved several lodgers-tax funding requests during the meeting. The commission renewed a KRTN radio advertising subscription for $11,905.17 ($992.10 monthly) and approved Phillips Broadcasting's Option 3 at $9,990, both by roll call.
A promotional application from the Cimarron Chamber for an Enchanted Outpost magazine ad was deferred for more information; commissioners asked for a sample of the proposed ad and for locations where the magazine is distributed before taking action.
Romero Park Ranch sought $5,100 for event T-shirts tied to the Charcoal Burner Race and initially included a $3,000 porta-potty request (later reclassified as non-promotional). Commissioners debated whether county lodgers-tax funds should pay for T-shirts or trophies and ultimately tabled the promotional T-shirt funding. They approved the non-promotional request to cover porta-potty costs given expected event attendance and sponsor contributions.
Why it matters: Lodgers-tax decisions direct revenue collected from short-term accommodations toward tourism promotion and event support; commissioners signaled caution about paying for promotional items such as shirts and trophies while supporting infrastructure costs that serve visitors.
Details: Staff said the Enchanted Outpost magazine is distributed across New Mexico, including the Albuquerque airport, and that the magazine is based in Angel Fire. The Charcoal Burner Race reported more than 300 registrants the prior year; commissioners asked staff to clarify what appears on sponsored T-shirts and to revisit promotional policy this summer.
