Commission renews ParkMobile contract and presses for better in‑app wayfinding
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Summary
The commission approved a three‑year agreement with ParkMobile to continue digital parking payments; staff and the company committed to improved UI, resident verification workflow, and an interactive parking map to guide visitors to garages and lots.
The City Commission on Nov. 5 approved a three‑year agreement with ParkMobile to continue the city’s digital parking payments and metered‑parking service, a contract staff estimated at roughly $1.5 million over three years.
City staff noted ParkMobile transactions have grown from roughly 7,000 in 2012 to about 1.3 million currently, funneling about $6 million in parking revenue through the system. John Blanton, ParkMobile’s senior account manager, said the firm has released user‑interface improvements this year and that the company recently acquired FlowBird, expanding its global equipment offerings.
Commissioners focused on resident experience and transparency. Staff and ParkMobile confirmed residents who register with the city have the ParkMobile transaction fee waived; non‑registered users incur a 10¢ per‑transaction revenue share and a small card processing fee. ParkMobile and city staff agreed to provide a ZIP‑code top‑10 breakdown of users and to explore an interactive in‑app parking map to show downtown garages, surface lots and new parking assets.
Commissioner comments included requests that the city make parking options clearer for visitors (better signage and mapping integration with Apple/Google Maps) and that staff and the company streamline resident verification so residents can sign up without visiting city offices.
A motion to approve the renewal passed by voice vote with no opposition. Staff said ParkMobile will continue to waive fees for registered residents and to work with the city on map and UI improvements.
